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Customers make decisions after reading compelling words.We create editorial copy for brochures, newsletters and advertisements, and specialise in writing intelligent wording for websites, producing and distributing successful media releases, and preparing winning proposals and bid submissions.
PROPOSALS AND BIDS New business is the ongoing sustenance of any company. To secure this, you need comprehensive and persuasive bid proposals. Sassy Ideas writes winning bids. Building on skills and experience polished over fifteen years of professional proposal writing, we can assist your team in creating powerful personalised documents.
EDITING We offer a specialist proof-reading service, assessing text you have already written for effect and accuracy.
WEBSITE CONTENT It is a sad fact that over half of business websites remain unnoticed by search engines.
Webmasters, website creators and even website owners often pay little attention to the content of the web page, whereas it is now the most vital component! Sassy Ideas meet this challenge by combining effective website content and search engine submission, with skilled link building strategies. The answer is no longer ‘unseen’ text, or some mysterious way of submitting your site to countless search engines - it's all about page content. It used to be the responsibility of the technical producers of a website to secure a high ranking by correctly defining HTML meta tags in the design of the website, and bulk submitting sites to the directories. Now, to provide more precise results, search engines such as Google appraise the content of a web page to identify the subject. The outcome is that it’s now much more dependent on web copywriters, not designers, to strive for prominent search engine ranks. Useful information achieves success with the search engines - not copious subject matter, but appropriate content. If your site presents valuable and optimised content, the search engines will find it, your prospective customers will read it, and well-informed webmasters will link to you. MEDIA RELEASES A media release in a newspaper, or broadcast on TV or radio is one of the finest ways of getting your business recognised. Sassy Ideas offers a full media release package from generating the copy to distributing it to the right people at the right time. Writing your release is only the first step…. once you have written it, you need to know who to send it to. Your media release stands a better chance of being published if it reaches a precisely targeted selection of journalists and editors who are likely to find it of interest. If the idea of writing a media release fills you with dread, and you would rather use the time to manage your business, let Sassy Ideas take the headache out of this sometimes daunting task. We will create a media release distribution list tailored to your business, including as many relevant channels as we can source, and supply you with a copy of your distribution list, so that you always know who has been contacted. SPONSORSHIP If you need a sponsor for your project, we can produce winning proposal for you, and help identify the right prospects. As a marketing and PR strategy, sponsorship is gaining in popularity via sport, well known personalities, charities or community projects. Use it to boost your brand identity, and you can expect positive exposure to an attentive audience.
We source the most suitable projects and partners, coordinate the public relations functions of the partnership, whether you are the sponsor, or being sponsored.
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Website Promotion, Link Building and Public Relations
© Sassy Ideas Publicity Strategists, Newquay, Cornwall 2007
experience expertise excellence
